All You Need To Know About WhatsApp Business

WhatsApp Business : Instant messaging applications have become an indispensable tool for interpersonal relationships. The queen of these applications is still WhatsApp, and its use has increased for commercial purposes. Despite the fact that WhatsApp Business arrived in our country in 2018, it is now that it is becoming a benchmark in the retail and e-commerce industry.

According to a  study, the use of this application grew by 76% after the state of alarm was decreed due to the coronavirus crisis. Beyond that application that appeared on February 24, 2009 and that keeps us connected with our family and friends, the platform is now committed to carving out a niche for itself within companies with WhatsApp Business.

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This application has already allowed many companies to go digital in times of pandemic. But will he get the same acceptance as his personal version without generating controversy? . It has all the potential to establish itself as a tool that allows direct contact between a user and the customer service of their favorite brand . In this way, the user will not have to contact it by email or by phone, and the closeness and proximity that brands are looking for will be achieved  collaborating professor of the  Social Media Advertising subject of the university master’s degree in Strategy and Creativity in Advertising .

There are more and more companies and digital businesses that use instant messaging as the main means of contact, because it is fast, secure and personal. Thus, 28% of companies located in Europe, the Middle East and Africa have already adopted the use of this application, as shown by a study by Zendesk . For this reason, WhatsApp Business continues to make progress to  become a “generic” tool that offers all possible services while  increasing its functions. The UOC professor explains that, despite the fact that  the application will include functionalities typical of an electronic market ( marketplace ) such as catalog integration, purchase of products or payment, its main strength is to automate, organize and respond quickly to messages.

Every day more than 175 million people send messages to a WhatsApp Business account, which makes this tool an alternative to email or telephone customer service. There is no doubt that, if this tool continues to be well developed and implemented in the majority of e-commerce companies as a form of contact, the consolidation of WhatsApp Business will mark a before and after in the retail industry (retail) and in the electronic commerce (e-commerce)” .

WhatsApp Business Vs Social Media?

WhatsApp Business is directly linked to other Facebook channels, such as Instagram or Messenger, which already allow purchases within their own applications. For this reason, the social media expert foresees that the messaging platform for companies will be connected to the ecosystem of the social network . Surely payment tools will be implemented to democratize brand access to these applications, which will turn the messaging platform into a  transversal and common tool in a large number of companies .

“It seems that some of the measures that it will introduce will be the commissions in payments and money transfers, electronic commerce management systems or even WhatsApp subscriptions only for companies. There is nothing definite, but it is clear that  the social media giant is going to monetize and make the most of its applications , says Garcia. At the moment, the application is available for free for iOS and Android phones, although it must be said that you cannot have the Business version and the personal version of WhatsApp on the same device.

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