What Is Digital Leadership?

What Is Digital Leadership?

Digital Leadership is a must in today’s digital world. As a technology consultant, we visualize digital leadership from a vision of comprehensive cultural transformation, the same that for more than 35 years of experience we have experienced and applied permanently ourselves and for our clients. 

A vision based on our purpose, based on the education and training of people, on the use and advantages of digitization and a culture of anticipation aligned with an objective that moves us as a company; contribute to the business sustainability of our clients by working now with a vision of tomorrow. 

Who Accompanies Us In Vision of Digital Leadership?

In our ebook “Digital Leadership: Beyond Transformation” it is people before technology that take center stage, acting as the engine of change, evolution and adaptation. A common idea flies over all the opinions that you will be able to read in this document: “Assemble the best team that can complement your talent”.

And all these changes require a leader capable of setting an example and thinking digitally. Nacho Villoch, Lluís Soldevila, Silvia Leal and Pilar Llácer explain the main characteristics that define the leaders of change. At a time when the border between online and offline has blurred, it is necessary to abandon the analog mentality and embrace the new ecosystems and platforms that link leisure and business.

It is time to accumulate talent, without complexes or prejudices, to face the challenges that require people willing to undertake and innovate. Leading by example is about taking the first step to show your followers the way in the new 4.0 environments, keeping workers motivated and customers connected. We are in a time of uncertainty in which we must all reinvent ourselves in search of excellence and creativity.

The Integra Model

Currently, companies face a paradigm shift that forces them to redesign their strategies and their corporate vision to successfully adapt to a complex and uncertain context. At this juncture, undertaking digital transformation and making the leap to online sales are necessary steps for the sustainability and growth of organizations.

The comprehensive digitization process of a company has to serve, among many other things, to create new business spaces. We must bet on those technologies and strategies that drive sales generation, automate processes, integrate ourselves into the main marketplaces and enable new platforms and tools. The cloud, the Internet of Things (IoT), dashboarding, ERP systems, the creation of virtual campuses and, of course, investing in cybersecurity are the next step to adapt to teleworking and increase the efficiency of our company’s key processes.

And since people are the center of digitization, it is necessary to bet on the training and qualification of our teams, enhancing productivity and collaboration or worrying about the customer experience and attracting talent. Achieving the humanization of the brand implies adopting new communication ecosystems, betting on branding and CSR or launching new internal and external relational models.

Success Stories

We have already faced the challenge of digitization before, and although each project is a new opportunity to start from scratch without preconceived ideas, we want to share with you our experiences in success stories that we have been proud to be part of.

  • Isabel Bajo Albarracín from Alimarket explains that digital transformation begins at the head of its CEO or at the head of the management team, it is not easy to know where to start, but it is essential to know why. Thus, the implementation of a marketing automation platform was achieved that improved the processes of segmentation and customer knowledge in their organization.
  • In the case of Ibercaja , Nacho Torre tells us about the two key management levers to face the challenges of digitization: differentiation and adaptation. It was this vision that allowed them to implement new advanced analytics and machine learning models together with Integra.
  • Finally, Ignacio Sánchez from BMW-Goya Automoción tells us about his experience in a sector that is evolving extraordinarily fast with the need to connect to industry 4.0. To optimize its processes, an intelligent vehicle location tool based on IoT technology was implemented .

In conclusion, before leading the transformation, we must analyze in depth who we are, what our essence is (ours and that of our clients), where we want to go, and chart the path to do so by surrounding yourself with the best possible team.

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