All You Need To Know About Business Consulting
Consulting work involves hiring an external company capable of solving business problems that require a high degree of specialization. There are many points that affect your company that need specialists, both for the knowledge they provide and for the ability and habit to use tools from the sector.
Example Of Business Consulting: Marketing
You can probably dare to publish ads on Facebook or Google, and just by taking that step, it is also likely that you will get some sales or downloads of your App. Now, at what price?
Without experience in digital marketing, do you think you are in a position to choose the most appropriate image, the texts that will impact the most, properly segment the market or organize an optimized purchase process?
The safest thing is that a digital marketing consultant allows you to considerably reduce costs per sale, and that this translates into an increase in profit; even counting the cost of the consultancy. You will know better how the advertising tools of search engines and social networks work.
Example Of Business Consulting: Strategy
A second example is that of strategic consulting . Who will know your market best? A person who is dedicated to analyzing the sector and continually thinking of solutions to improve positioning and improve profitability, or who is focused on the day-to-day running of the company and on producing and marketing?
The capacity for analysis, the application of methodologies, the search for profitability or the control of all the variables that affect your business means that strategic consulting can more successfully define the direction of the company.
What Do You Do In Consulting?
The consultants will be your shadow while they are working with you, they need to know the operation of all the areas that affect them so that their analysis, diagnosis and solutions are successful.
These needs make the consultant live on the way between his office and yours. Most likely, you will have to provide a job for a few months. It will be normal for it to be used to the light of its towers and the darkness of your basements.
In general, consultants work in companies with a very defined and rigid structure. Analysts at the base, partners at the top and various intermediate positions that will depend on how big the consultancy is. This model serves more than anything to validate the consultant and distribute the work. As a general rule, the contracts will come from above, the organization of work from the intermediate positions and the analysis will be carried out by the youngest with high supervision.
Advantages Of The Work Of a Business Consultant
- Profitability as an objective : if you hire a consultancy, you will do so with the aim of increasing your profit. The success of your work is the increase of your profitability.
- Experience at the service of your company : you have people who dedicate their lives to analyzing your sector. How much would it cost you to have someone like that on your staff?
- Use of specific programs and mastery of generic ones : a consultant is used to working with a lot of data, relating them and using the appropriate program at all times, some will know how to program and others will give you the best presentations, not everything is Excel and PowerPoint, but mastering both is mandatory.
- Automation of analysis : the creation of dashboards and semi-automatic analysis tools can be a result of consulting work, imagine how many hours of work you are going to save.