The Importance For Keyword Research In SEO
Keywords are one word or set of words (phrases) that we want to be found when searching on the Internet. They talk about the content that is on the website.
Keywords are a strong link between the user searching and the content on the website. Therefore, using keywords relevant to your business will increase the number of times you appear on a Search Engine Result Page.
Keywords are one of the most important factors influencing a company’s SEO optimization, and the best SEO company needs to understand this. So if a company uses those keywords related to its business (but also keywords that people search for often), it will be organically better positioned in search results.
Otherwise, if a company uses keywords unrelated to its business or recurring, the search engine may drop that company on search results.
As a result, it becomes invisible to potential customers unless they know the website’s address. But if a company isn’t visible to potential customers, how will it realize its goal of increasing traffic through organic search results?
Therefore, it is recommended that you choose specific and relevant keywords. It is recommended to use long-tail (read: long) keywords that target the audience interested in the offered product or service.
On the other hand, the audience usually uses short-tail (read: short) keywords for information. Due to greater competition, it is more challenging to take the first position on the search engine with such keywords.
In the keyword research process, pay attention to the following elements:
- How many keywords are searched every month – If there are no monthly searches on a particular keyword, that keyword will not generate traffic
- Key Competition – If you are satisfied with the monthly number of searches for a specific word, check the competition with which you are competing for top positions in the SERP to develop a cost-per-Click strategy (CPC). CPC is a necessary term when talking about Google ads. It indicates the price you will pay when a user reaches an ad by searching for a specific keyword and that ad clicks and reaches the landing page.
- Key text – Does the keyword have anything to do with the context of the content you are writing and with your company’s brand? Finding keywords that are on point with your brand image is also important, hence certain companies for digital branding in California also have SEO departments within them.
- Target group – Analyze your target group and choose keywords according to what users search more often to ensure the visibility of your website
The first step in keyword analysis is to create a list of basic terms that describe what your website or business is doing. At this stage, the most important thing is to come up with 10, 15, 20 or more main terms from which you will later develop other words and phrases for which you will optimize your content.
Let’s put it this way. Put yourself in the position of a user who wants to find your website, service or product. Now ask yourself what that person would search for, what terms they would type in and how they would think while browsing the Internet.
Keyword planning will simplify your work. For example, Google will recommend phrases or additions to the most searched keyword.
A variety of free tools can help you research your keywords. So here are some of them:
- Google Keyword Planner
- Google Trends
- Keyword Tool
The search engine itself can help you with your research. Namely, in the field provided for the search, you can enter a specific keyword. The software will throw out some additional suggestions that you can also use.
We encourage you to pay attention to the number of monthly searches for individual keywords when researching your keywords. You will certainly not use those keywords that no one searches but those with a higher number of searches.
Also, check the competitiveness of your keywords. You will not “compete” with highly competitive keywords. So focus on the competition competing for the exact keywords as you. And think carefully about the revenue these keywords will generate.
The Importance Of Search Intent
Imagine you are selling robot vacuum cleaners online. Looking at the search volume for “robot vacuum cleaner”, it seems that a decent keyword is to try to rank the product page.
After all, people looking for a “robot vacuum cleaner” probably want to buy it, and you sell them. So what’s the problem?
The problem is that most people who search for this keyword are not ready to buy. They are just looking for reviews and insight into the best available models.
So you need to know the intention of the people who visit your blog or a particular page. If people search for “the best fat burners”, we know in principle that they are ready to buy that “fat burner,” and they will probably buy it.
Google’s job is to provide users with the most relevant search results.
In SEO world, the process we just described is known as search intent.
If you want to have the best chance of ranking for your keywords on Google, you need to create content in line with your intention. In other words, don’t try to organize your homepage for a keyword where search engines search for blog posts and vice versa.
Keywords are the basis of SEO. You can’t create or optimize content for search engines unless you know what people are looking for and what they want to see.
If you are already doing it or you just discovered you want to, for example, have a blog, it is vital to pay attention to key phrases. If you have a blog and do not get traffic, you may make a mistake in choosing the keywords you want to rank for.
Remember, if there are no visits, there are no earnings, and visits come through the right choice of keywords or phrases.